History of Time Telling Machines - 972 Words

The Tick in the Clock New technology often begins with the clear intention of solving an ongoing problem or satisfying a societal need. Many times, this new piece of technology is simple, such as the toothpick. Other times, a new technology can be a thing of great complexity, such as a computer hard drive or Facebook. One piece of technology in particular has changed the way human society has functioned over the past few centuries. Everyone strives to keep track of time, as more and more technologies arise and give way to an increased demand for a structured day. In order to do this, one looks up at a clock. The clock, to put it simply, is a device used to tell the hours, minutes, and seconds of a day. According to Artemidorus of Daldis, a second century A.D. writer, â€Å"A clock signifies occupations and undertakings, movements and the start of transactions. For men keep their eyes on the time in all that they do,† (Dohrn-van Rossum 17). Not only does a clock keep track of time, it signifies the need for the human race to organize and control their surroundings, as it has been from the first encounter between technology and the human race. The technology of a clock is simple yet varied. The clock’s shell is usually made out of brass, copper, tin or zinc. After the shell is molded the components of the clock are assembled; significant working parts including the face, arms, power source, gear train, escapement, wheels, mainspring, pendulum and quartz are allShow MoreRelatedA Common Issue Brought Up Throughout Time Travel Works Essay1198 Words   |  5 PagesA common issue brought up throughout time travel works is the fear or idea of possibly changing the present or future by changing the past. This fear and issue is prominent in the works read during the first half of this semester. H.G. Wells brings up many different issues in The Time Machine but I find the most important is this idea of changing history, if only in a small way. Changing the future or present can have both negative and positive outcomes. An analysis of Timescape reveals the ideaRead MoreThe Shaping Of The Modern World Essay1407 Words   |   6 Pagestransformation of technology. ​As discussed in class, the late 1400s were where many economic conducts were controlled by families, religion, tradition and political authority rather than by markets. The manufacturing of goods was done using hand tools and machines in the comfort of households and in small farms. Particularly on farms, workers were required to perform hard labor, making the life of the average person emphatically difficult as results were diseases and malnourishment. 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The scientist has exceled in differentRead MoreInformative Speech : The Pixar Theory1382 Words   |  6 Pages Informative Speech Outline Title/Topic: The Pixar Theory Specific Purpose: The purpose is to inform on how all Pixar movies exist in the same universe and is telling the same story just jumping around in time. This timelines includes Toy Story (1995), A Bug’s Life (1998), Toy Story 2 (1998), Monsters Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009), Toy Story 3 (2010), Cars 2 (2011), Brave (2012) ,and 2013 Monsters UniversityRead More Triangle: The Fire that Changed America Essay1615 Words   |  7 Pagesâ€Å"The ‘Triangle’ company, â€Å"With blood this name will be written in the history of the American workers’ movement, and with feeling will this history recall the names of the strikers of this shop- of the crusaders† (Von Drehle 86). Even before it happen, the Forward predicted the terrible disaster of the Triangle Shirtwaist Factory that occurred one year, one month, and seventeen days later (86). Triangle: The Fire that Changed Am erica, by David Von Drehle tells the story of the horrible fire. DavidRead MoreShort Essay On Tay AI1375 Words   |  6 PagesIn march of 2016 there was a program that microsoft introduced to the world called Tay AI. It was a program created to illustrate how a teenage girl behaves, when introduced to the negative sides of history, she began making comments on her opinions of the matter, all of them seemed to support the Nazi party’s ideologies, this shows how with a bit of influence, even the most innocent of things can become, corrupted. The cold feeling of the rubber cord along the surface of my hand only added toRead MoreEgyptian Inventions : Ancient Egypt1151 Words   |  5 Pagesdevices have shaped the Earth and they all have a history. The past builds on to the future and the outcome is not predictable. In ancient Egypt, life was very complex and there were difficult problems that they needed to solve. Therefore, a countless number of inventions were projected. Some successful ones commenced from ancient civilizations in Africa. The Egyptians had many important inventions pertaining to paper and writing, time telling, and agriculture. Today, there are many forms ofRead MoreEssay about 2001 A Space Odyssey Analysis904 Words   |  4 Pageswell. His computer, HAL 9000, is one of the most popular computers in my opinion. HAL 9000 is a big machine, and speaks like we expect machines to speak, and is apparently designed to have some emotion. HAL 9000 was built to be invincible with very little flaws and that characteristic is typical to be put in movies, illustrating the point that often movies have too much faith and trust in machines. HAL 9000 was designed to finish his mission and was given enough intelligence and feelings to do so

Marketing Coordinator Marketing Management Job Position

Marketing coordinator intrigued me in the fact that I feel that I have some of the attributes and the requirements that the position is required. Reason why I am intrigued with the marketing coordinating job is it seems that not everyday is the same role, and its fast paced, so it brings more excitement to the job. Especially with being young its worth while to do but like Professor Iqbal would say its not something you would do for a while, in the fact that life does change in the near future with family and stuff. Brand Management job position also stood out to me because I would say that I hold a managerial attribute as well as promoting and making myself look good as a person brand wise. For example I currently have branded myself as a freelance makeup artist on the side, just as every company would say you have to make your consumers believe in the brand that you stand for. I think that also working in teams is something I do very well at as well; by being able to connect with different people to make a product stand out is something I have always been interested in. Last but not least, my dream job would be International Marketing. I have always had a passion into working for a company out of the United States. My all time favorite company would be for Burberry in the UK. I think that international marketing is exciting but also challenging. I also feel that it has a variety of options being able to see your project you work on and see the final product in thatShow MoreRelatedEssay On Marketing Coordinator1143 Words   |  5 PagesNatalie Duarte IBM 492 HELP WANTED International Marketing Coordinator The MLS is currently seeking an LA-based marketing coordinator with 2-4 years of marketing experience to work on MLS international content and marketing initiatives. 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Here, the VP thought it would be a great career building opportunity for her and for the overall company growth as well, he thought so because his own career took a great leap after he started to work in marketing research. In her previous job, her boss showed strong belief towards women not being able to work efficiently in the top management positions, keeping that in mind she stereotyped that bosses of anyRead MoreHy Dairies Case1044 Words   |  5 Pagescompany did not want women or minorities in top level management positions. âž ¢ When: Within the next few days, before she is assigned to her new job. âž ¢ To Whom do they make recommendation: Syd Gilman Analysis A. Issues and Symptoms (cause and effects) OB issue: Potential sexist and racist practices Evidence: 1. At Beauport’s previous job she was told that women would not be able to handle a marketing management job. 2. 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NCMMOD2CA Free Essays

The question of the respective interests of the two sides in the Hollywood conflict is ultimately a valid question in light of the article. However, perhaps before embarking on an exploration of what their respective interests might be, it would be wise to first clearly define what we are referring to when we reference the two sides of the debate. The clearest separation between the two sides shown in the article is that of the guilds versus the producers or movie houses. We will write a custom essay sample on NCMMOD2CA or any similar topic only for you Order Now However, perhaps equally interesting is the gray area, which falls in between the two – for example, those members of a guild who are also producers. The point in this respect is to determine where those people lie on the scale of either being more biased toward the guild members (actors and writers) or toward the producers. If we take our two sides as defined, the producers versus the guild members then we are in a sufficient position to examine the respective interests of each side. It is immediately clear that this is a long-standing debate as we begin to examine the article, â€Å"On the morning of October 8, 1945, thousands of picketing film workers, some wearing white-painted civil defense helmets, were confronted by truckloads of scabs who attacked with lead pipes, monkey wrenches and nightsticks† (Cooper, 2001,  ¶ 1). From this inauspicious opening, we can already start to summon some idea of what the central debate might be. The principal concern of both sides of this debate is money – whether that money should be residual compensation for work performed on a completed product (for the actors and writers), or ongoing revenue from the marketing and sale of that product (for the producers).   While the article details the previous compensation rates for guild members, â€Å"When a consumer plops down $25 for a new DVD, for example, the credited screenwriter receives only 4 cents†   (Cooper, 2001,  ¶ 10) it also clearly indicates the desire of the guild members – for additional compensation in this regard. Therefore, we can clearly define the interest of the guild members as being that of what they might regard as adequate compensation for their work. However, this is not the only interest at work in the guild members, as we look deeper into the article and examine the strikes that have taken place previously. â€Å"After last year’s costly six-month SAG-AFTRA walkout in the commercials sector, during which thousands of actors went without paychecks, there’s little rank-and-file enthusiasm for another season without work† (Cooper, 2001,  ¶ 33). Clearly, given the fact that the previous strike had damaged lives and caused hardship to guild members, the guild members themselves would indicate among their interests the fastest possible resolution to any conflict between the guild and the producers. As mentioned in the article by one IATSE official, â€Å"You don’t go on strike for six months to get what you could have gotten in the first week† (Cooper, 2001,  ¶ 15). Perhaps then, we have more than simply two sides at work in the conflict: the guilds, the guild members, and the producers. The producers, by contrast, clearly are eager to maintain the status quo. In one negotiation, specific figures are named, with the WGA scaling back its demands to a meager 25% increase, and being met with â€Å"an offer of a zero percent increase† (Cooper, 2001,  ¶ 13). It is worthwhile at this point to note that both sides have expressed interests and not positions. To clarify, the interest on the guild member’s side might be increased compensation, while a possible position for that interest would be the actual renegotiation of contractual agreements between the guilds and the producers. Similarly, on the producer’s side, the interest is maintaining the status quo, while the position would be the maintenance of existing contracts. To examine points, we should again discuss how those points affect both sides of the debate. The points are clear enough that they can be listed one by one. Due to the mild bias of the article toward the guilds, and guild members there are considerably more points presented from this side of the argument than the other. The first and simplest point is the sheer mass of guild members demanding better working conditions: â€Å"pent-up demand has reached a boiling point† (Cooper, 2001,  ¶ 5) mentions WGA vice president, Dan Petrie, Jr. Whether this demand and pressure is due to poor contracts with producers, or poor negotiations of the same is subject to debate, but is beyond the scope of this essay. Second, there are the many sides of the financial coin. Artists are concerned primarily with fair pay for the use of their work in both the original and recreated mediums. As mentioned in the articles, â€Å"artists are paid little or nothing in residuals for such reuse and resale of their work† (Cooper, 2001,  ¶ 9). This perhaps was less of a problem before the emergence of the Internet, and the growth of the International market. In fact, it is clearly stated that writers had previously accepted lower pay, however they â€Å"did so with the understanding that talent would eventually receive a fair share as those markets matured† (Cooper, 2001,  ¶ 10). According to the article, this is something, which has now happened. An additional aspect to the financial issues is the matter of what the article refers to as â€Å"transfer pricing† abuse – the maneuvering of intellectual property among subsidiary partners of a corporate owner at less than fair market value to reduce the required amount of residuals, which are eligible to be paid. Just as these points are the primary ones discussed in the article, there are none mentioned for the producers – other than their interest in maintaining the status quo, as discussed earlier in the essay. The primary conflict of money for the two sides is, according to the article, a major threat to the movie industry as a whole. As this conflict approaches resolution, the successful negotiation by the unions to a deal which will allow for substantial enough earnings to appease their member base while still allowing for enough profit for the producers, will prove to determine if the actor and writer guilds can escape their status â€Å"as pampered poodles.† (Cooper, 2001) References Cooper, M. (2001). Residual Anger. Retrieved February 11, 2007 from, http://www.thenation.com/doc/20010402/cooper How to cite NCMMOD2CA, Essay examples

Marketing Draft For Crema Sutra

Question: Discuss about theMarketing Draft For Crema Sutra. Answer: Introduction Crema Sutra is a caf in Australia that offers breakfast, lunch and drinks to the customers. The breakfast timings are 8 am to 12 noon and the offerings are different varieties of egg, chilli scramble, bacon and eggs, cheese veg omlette, pancakes, smashed avocado and assorted dishes of eggs. The drink menu include soft drinks, iced tea, coffee and chocolate drinks, cold coffee, juices, milk shakes and mock tails. The lunch menu offers range of burgers, wraps, salads and sandwiches to the customers. The caf has been able to attract customers through its mouth watering crema super sutra and slice of summer. The report aims to construct a marketing campaign for the caf in order to increase its business. In order to create the campaign, SWOT analysis would be performed so as to evaluate strengths, weaknesses, opportunities and threats of the organization. The target market and USP would also be identified in order to develop an effective campaign. SWOT Analysis Strengths Crema Sutra has one of the most popular and award winning head chef, under whose guidance and supervision the preparation of cuisines is being carried out. This ensures that the quality of the food is of the highest standard under the strict supervision of chef. The defined system of processes by the chef for the preparation of dishes ensures sustainable procurement practices for ingredients. The ambience and infrastructure glorifies the taste of food and offers a great dining experience to the consumers. The consumers prefer to have their lunch at Crema Sutra because of its amazing dining experience that creates a memorable event for the customers. The caf provides both outdoor and indoor seating along with pretty spacious private place far from the bustling crowd. The caf has been able to maintain its economies of scale through its owner operated system that has proved to be an effective model for the caf. The caf does not have any franchise stores that suggests that the complete focus of the team is directed towards one caf that is located nearby railway station. The model has supported the growth of profitability of the caf through its low operating cost. The caf takes complete control of the staff in order to provide effective services to the consumers. The owner of the caf has hired highly skilled and knowledgeable staff in order to provide high quality services to the customers. The staff members including waiters and chef are highly conscious to provide a great experience to the consumers. Another advantage of the caf is that it is located nearby railway station due to which it can be easily accessed by the public transport. Thus, the customers can reach the caf by any means of transport including buses and taxis. Weaknesses In spite of highly skilled staff members, the caf fails to maintain its quality services during the peak hours. This is because the caf does not have adequate staff members to manage the crowd poured during peak hours. This results in slow services and customer dissatisfaction and thus, tarnishes the image of the company. Another major issue faced by company is that it does not have secure parking space for the customers that creates low consumer satisfaction. Opportunities There are many schools located within the proximity of caf that has the potential to increase the number of customers for caf. The students of schools look for a place to hang out after their school hours. Another opportunity for the caf is to start a delivery service within its proximity zone to increase its market share. The caf has only one branch located near to railway station and it has great opportunity to build new caf store outlets to expand its business and market share. By opening its chain of store outlet, the caf could attract more customers who prefer to have Australian cuisine. Threats The major threat for the caf is to have a caf nearby with the similar dining concept could attract all the customers of the caf. Target Market The primary target market of Crema Sutra comprises of families and adults. The number of customers is increased during the lunch hours and most of the customers belong to local area. Further, the caf also offers pre booking services for small meetings and gatherings. The adult customers prefer to have a coffee after their meals. Unique Selling Proposition Crema Sutra offers discountable lunch to the customers during weekdays and serves the special menu of chef at a very affordable price. Another USP of the caf is its barista dining experience that offers both indoor as well as outdoor seating to the customers. Marketing Campaign Campaign Objective The main objective of the marketing campaign is to attract time sensitive customers during lunch hours and ensure optimum utilization of the spacious space of caf. This would help the caf to maintain its economies of scale and would drive profits for the company. Target Audience The primary target audience of the caf is families and adults. Now in order to increase the sales revenue of the company, the caf must target a new market segment of time sensitive customers. Time sensitive customers are time conscious as they follow a very busy schedule for their most of the days. Time sensitive customers could be businessman and busy professionals and executives. The businessman are high class customers, thus, they would not be comfortable to visit an affordable and cheap caf, instead would prefer to visit Starbucks and other premium caf chains. On the other hand, executives who look for affordable cafes and restaurants could be targeted as the potential customers. Thus, the campaign would target the market segment of executives who look for affordable places for their lunch. Unique Selling Proposition Low and affordable price would be the unique selling proposition for the customers blended with the unique recipes of the cafs chef. Further, the caf would provide delivery services to the offices of the executives so that they can save their time of travelling to the caf. Marketing Mix Marketing mix helps to determine the 4Ps namely product, price, promotion and place for the marketing campaign (Yeshin, 2012). Product Product is developed to satisfy the needs of the target audience and could either be tangible or intangible (Lamb, Hair, and McDaniel, 2008). The services of caf would define the product for the consumers including quality and taste of food, staff attitude, dining experience and other experiences of the customers. Crema Sutra would offer unique recipes developed by master chef of the caf. For every recipe, a process would be developed in order to ensure the quality of the food. Further, sustainable ingredients must also be procured in order to maintain the quality of the services. Delivery services of food would be provided to the price sensitive customers during their lunch time. The menu would also be kept different for every day so that the executives are not bored eating the same food every day. The lunch menu would comprise of a drink (coffee, cold drink, mocktail), burger or another eatable item and salad. The meal combo has been created in a way so as to take care of the health of the customers. Thus, the product must ensure the quality of the food, timely services to the executives (during their lunch time) and the attitude of staff. Price Price is one of the important components of marketing mix as it is responsible for attracting the customers (Kubicki, 2015). Economy pricing strategy would be used in order to attract large number of customers belonging to low income class (Schindler Schindler, 2011). Since the executives look forward to have their lunch meal at an affordable price, therefore, the prices would be kept low. Also, the targeted audience is mass market including executives working in their offices, therefore, low pricing strategy would help to achieve economies of scale. Promotion Promotion is the most important element of the marketing mix as it communicates the product information to the target audience (Shimp, 2008). With the emerging technology and wide use of social media networks has brought a significant difference in the advertising methods. The organizations widely use Facebook, Instagram, Google Plus to market their products and services. Further, with the evolving concept of digital marketing, organizations have also started focusing on their websites and other modes of online marketing. This is because of the fact that almost 30% of the worlds population is dependent on internet and thus, digital marketing is likely to attract a large number of customers for the company (Internet World Stats, 2017). Following are the prescribed methods and tools that would be used in the campaign: Website: The caf must develop its own website because most of the customers are likely to visit the website to assess the credibility of the restaurant (Sokolowski, 2013). Crema Sutra could present all its products and services through website to reach a wider target audience. Email Marketing: Email marketing is one of the most effective tools of digital marketing as it directly reaches the inbox of the target customers (Ryan, 2014). An attractive email would be developed to attract the attention of the executives. The subject of the email would be Now enjoy your delicious lunch meal at the doorsteps of your offices. The subject line is likely to grab attention of the executives. Social Media Marketing: Most of the executives spend their time on Facebook and Instagram. Crema Sutra could create its web page on Facebook and run a campaign to attract the customers (Zarrella, 2009). Apart from the above methods of promotion, the caf could also distribute discount coupons in the offices to give them a taste of the delicious recipes of master chef. They customers are likely to be attracted by the discount coupons and may enroll for delivery services. Place Placement and distribution contributes a major role to attract the target audience and the product has to be distributed at an accessible place (Percy, 2008). The lunch meal would be delivered at the offices of the executives to target large number of audience. Care must be taken of timely delivery as the lunch timings of the executives are fixed. Positioning Strategy Positioning strategy is used to define the image of product or service in the minds of consumers (McDonald, 2007). The consumers are affected by the quality of services and how a brand projects itself in the market (East et al, 2016). The positioning strategy for Crema Sutra is offering affordable lunch meal to the executives. This must be taken care of in all the promotional activities and the brand must project itself as an economical brand so as to not distract the customers (Blakeman, 2014). References Blakeman, R. (2014). Integrated Marketing Communication:Creative Strategy from Idea to Implementation. US: Rowman Littlefield. East, R., Singh, J., Wright, M., Vanhuele, M. (2016). Consumer Behaviour:Applications in Marketing. California: SAGE. Internet World Stats. (2017). INTERNET USAGE STATISTICS: The Internet Big Picture. Internet World Stats. Available at: https://www.internetworldstats.com/stats.htm [Accessed Online 25 March 2017]. Kubicki, M. (2015). The Marketing Mix:Master the 4 Ps of marketing. US: 50 Minutes. Lamb, C.W., Hair, J.F., and McDaniel, C. (2008). Essential of Marketing. Cengage Learning. McDonald, M. (2007). Marketing Plans:How to Prepare Them, how to Use Them. US: Butterworth-Heinemann. Percy, L. (2008). Strategic Integrated Marketing Communication:Theory and Practice. US: Routledge. Ryan, D. (2014). Understanding Digital Marketing:Marketing Strategies for Engaging the Digital Generation. London: Kogan Page Publishers. Schindler, R.M., Schindler, R. (2011). Pricing Strategies:A Marketing Approach. California: SAGE. Shimp, T.A. (2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications. US: Cengage Learning. Sokolowski, O. (2013). Influences and Attitudes Within Consumer Behaviour Process. Germany: GRIN Verlag. Yeshin, T. (2012). Integrated Marketing Communications. US: Routledge. Zarrella, D. (2009). The Social Media Marketing. Canada: O'Reilly Media, Inc.